Hancocks was founded in January 1849
by Charles Frederick Hancock, who opened a shop on the corner of
Bruton Street, New Bond Street, London.
In August 1849, after only eight months in business,
Hancocks received the Royal Warrant from Queen Victoria, she and
many of the Principal Sovereigns of Europe became regular patrons.
This was followed by a further 4 Royal Warrants including Queen
Elizabeth, The Queen Mother which was held up to her demise.
Hancocks exhibited at the Great Exhibition of 1851
in London; this was followed by exhibitions in Paris and Vienna
in 1867 and 1873. After a rapid expansion and peerless reputation
earned by Charles Hancock during the formative years he was entrusted
with the design and production of the Victoria Cross.
In January 1856 the designs for the medal were
submitted by Lord Panmure, Secretary for War, to Queen Victoria.
Victoria approved the design with one amendment, preferring that
the motto on the cross should be For Valour rather than For the
Brave, as this would lead to the inference that only those were
deemed brave would have got the Cross.
After the design had been approved the first metal
proof was submitted to the Queen on February 4th and was not accepted.
A revised proof was submitted on the 21st February with more amendments
being required. Further proofs were submitted and on the 3rd March
1856 the medal was finalised when the samples were returned to Lord
Panmure, one having been chosen as satisfactory.
On March 4th 1856 the War Office instructed Hancock's
to prepare 106 specimens.
The Victoria Cross is still made exclusively by
Hancocks today.
Hancocks subsequently moved in 1917 to Vigo Street,
1970 to Burlington Gardens and in 1998 to our current home in Burlington
Arcade. |